The installer will have a couple of steps. Follow the steps and let the installer do its work.
After the installation is completed the app will run and check if there are any updates.
If it is done updating the app will start.
There are shortcuts created in the start menu and on the desktop is you kept the checkmarks checked in the installer. The shortcut on the desktop is a map with the app in it. You can start it like shown in the image below.
Thank you for downloading the app! If you have any questions please let us know here.